Customer Centric
at the heart of everything we do
Reinforcing steel specialists.
We provide a full-service reinforcing steel solution, from start to finish - including detailing, cutting, bending, supply, installation and off-site prefabrication.
Our robust service is delivered by a highly skilled team with over 30 years of experience. We are committed to ensuring that our customers are provided with products delivered on-time, to specification, at a reasonable price.
Our factory is centrally located in the Waikato, allowing us to provide products and services across the North Island. With a wide range of automated machinery at our fingertips, no job is too big or too small.
NZ Owned & Operated
Reliance Reinforcing is a proud family-owned business dedicated to delivering outstanding reinforcing steel services in New Zealand. We aim to redefine the reinforcing steel industry, with an emphasis on innovation, creativity and customer satisfaction.
Our customers experience what it means to be a part of the ‘Reliance Team’. Choosing to work with us, means choosing to work with a team focused on helping you achieve programme deadlines, solving complex problems and finding innovative project opportunities.
Our Values
Built on Precision
Every project begins with accuracy. From detailing to fabrication, we ensure every cut and bend, meets exact specifications - so our customers can build with confidence and quality.
Defined by Reliability
Our reputation is built on consistency. We deliver when we say we will, maintain open communication, and keep your project on schedule - because reliability isn’t just what we promise, it’s what we deliver.
Driven by Partnership
We see our customers as long-term partners. By understanding your needs and adapting to each project, we create smooth, efficient experiences built on trust, transparency, and shared success.
Our Purpose
“Reliance” is to develop "Whakapono"
- Dependence or Trust.
Reliance Reinforcing believes that customers should be at the centre of everything we do. Similar to the relationship of whakapono between local iwi and Waikato Te Awa (River), we pride ourselves on building relationships with our customers to better understand their needs and how we can help to serve them.
It is important to us that customers are able to develop “reliance and trust” in the services we offer.